Different Colors for Sponsored Search Results

Sponsored Section - Peach

It looks like Google is testing out different colors for sponsored search results. I noticed this today - the sponsored section on the first SERP is a pinkish-peach color in the background, which is how it always has been. But the same section on the 2nd SERP is a blueish color. Looks like Google is … [Read more...]

Why You Want to Rank First in Search Results

Chitika, a leading internet advertising company, has published a study in which they measured the true value, in terms of traffic, of having the #1 position in Google search results. We all know that being #1 is best, and these experiments have been done before, but this is the latest information … [Read more...]

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