The other day I was doing some competitive research and I spotted an interesting thing - 2 ads with identical Display URLs on the same SERP. How could that be? This is actually kind of clever. Because AdWords lets us put anything we want in the Display URL, as long as the root domain matches the … [Read more...]
About Alex Fusman
- Find more about me on:
December 4, 2012 By 7 Comments
AdWords Loophole Using Google Plus Local (Google Places) Destination URL
August 2, 2012 By Leave a Comment
How Dex Does AdWords PPC Campaigns for Plumbers
So, today I happened to search for a "pump" phrase and saw something surprising in the paid results: These ads look oddly similar, don't they? In fact, they're almost identical. They're clearly all coming from the same advertiser. A look at the sidebar ads shows an even more alarming … [Read more...]
May 19, 2012 By 2 Comments
Google’s Penguin and Ranking Payday Loans with Hacked Backlinks
Everyone in the field of online marketing, and beyond, has heard of the latest update from Google, codenamed Penguin. This isn't actually an algorithm update but rather a filter that will be run occasionally. When it was introduced last month, it caused chaos in the SERPs and that chaos has still … [Read more...]
April 15, 2012 By Leave a Comment
Use AdWords Extensions for Better Campaign Performance!
I recently read a case study over at Ad Hustler in which he showed the results of a campaign in which he used the Call Extensions for local lead gen. The top comment in that post was from someone who says he never even thought of using extensions until he read that post. This is something I see … [Read more...]
April 13, 2012 By 5 Comments
A Gift From Google Engage for Agencies (and another Google mistake)
Today I received an unexpected gift. The FedEx guy came to my door and informed me that he has been trying to deliver this package to me for 2 days. I wasn't expecting a package and was surprised to see that it had come from Google. Inside, I found some interesting things. Over the past couple … [Read more...]
December 19, 2011 By Leave a Comment
New AdWords Ad Extensions – Mailing List Signup
I was doing a search on Google today and saw that the top ad had a mailing list signup directly within the ad, pre-populated with the email address associated with the Google account I was logged into. This is something I hadn't seen before, and I'm curious about how this will affect engagement. … [Read more...]
November 19, 2011 By 1 Comment
Yahoo Site Explorer is Closing Down
In a huge blow to the SEO community, Yahoo has announced that it's closing down Site Explorer on November 21. We had known this was coming ever since the Yahoo / Bing merger was announced, but we didn't know the date until now. YSE has been an invaluable tool for our community for years, with no … [Read more...]
July 9, 2011 By Leave a Comment
Google Analytics Social Plugin
An interesting feature has been announced by the Google Analytics team. The tracking script can now track social media integration through Google's +1 button, Twitter and Facebook. It does require an update to the tracking code, though, so we won't see this in our Analytics reports by default unless … [Read more...]
June 1, 2011 By Leave a Comment
Google Introduces +1 Button for Pages
The +1 button was rolled out in SERPs about a month ago, so it's relatively old news by now. But today, when I logged into my AdSense account, I had a recommendation add a code snippet to my pages that would put a +1 Button directly on the page. Sounds a lot like Facebook's Like Button, … [Read more...]
February 23, 2011 By Leave a Comment
Google Places Has Finally Gone Crazy
Yesterday I was claiming a listing on Google Places and got this error: Really Google? There's no Georgia in the U.S.? I tried other states, I tried cancelling and re-claiming, etc. Nothing worked. Eventually I gave up and when I went back to my Google Places dashboard I had this listing … [Read more...]
