About Alex Fusman

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Here are my most recent posts

Google Places Allows Editing of Rejected Ads

Google Places - Alerts

With the transition from Google Maps (aka Google Local) to Google Places, we saw a few changes in the way business listings are presented and administrated. Some of these features include stats reporting directly on the dashboard page, the ability to define a service area for businesses that serve … [Read more...]

Different Colors for Sponsored Search Results

Sponsored Section - Peach

It looks like Google is testing out different colors for sponsored search results. I noticed this today - the sponsored section on the first SERP is a pinkish-peach color in the background, which is how it always has been. But the same section on the 2nd SERP is a blueish color. Looks like Google is … [Read more...]

Why You Want to Rank First in Search Results

Chitika, a leading internet advertising company, has published a study in which they measured the true value, in terms of traffic, of having the #1 position in Google search results. We all know that being #1 is best, and these experiments have been done before, but this is the latest information … [Read more...]

Sponsored Links in Google Maps Listings

Google Maps Sponsored Results

I recently noticed some sponsored links in the Local 7-pack in Google results. This is something that many SEOs and internet marketers have been expecting for some time, but this is the first time I'm seeing it. See that little yellow tag under the first result with a link to the advertiser's … [Read more...]

Sitelinks in Google AdWords Ads

AdWords Sitelinks

A few days ago I noticed something new. I'm not sure how long this has been going on but it was the first time I noticed it, and I'm looking at this stuff every day so it must be fairly new. AdWords ads showing in the SERPs can now apparently have sitelinks in them. As you can see in the … [Read more...]

Google Layout Changes are Coming

Google Updated Layout

Google is always making improvements and testing out new things. Sometimes, before rolling out a major change, they apply the change to just a few test markets or a few users. They keep watch over how their changes are being received by the test users and make decisions based on those observations. … [Read more...]

Welcome to the Beginning

Welcome to the beginning of my blog. I have been meaning to get this started for a few months now, but I've had a lot of other things going on and kept putting this off. From now on, I intend to post here at least once a week, but only time will tell if I'll be able to stick to that … [Read more...]