AdWords Enhanced Campaigns – The Effects of This New Change

AdWords Enhanced campaigns are here to stay, replacing the Legacy campaigns for all advertisers before the end of this month. Someone recently asked me for my opinion on Enhanced campaigns and their affects on mobile ad spend for advertisers. I thought that would be a good topic for a blog post. … [Read more...]

AdWords Loophole Using Google Plus Local (Google Places) Destination URL

The other day I was doing some competitive research and I spotted an interesting thing - 2 ads with identical Display URLs on the same SERP. How could that be? This is actually kind of clever. Because AdWords lets us put anything we want in the Display URL, as long as the root domain matches the … [Read more...]

How Dex Does AdWords PPC Campaigns for Plumbers

AdWords Plumbing Ads

So, today I happened to search for a "pump" phrase and saw something surprising in the paid results: These ads look oddly similar, don't they? In fact, they're almost identical. They're clearly all coming from the same advertiser. A look at the sidebar ads shows an even more alarming … [Read more...]

Use AdWords Extensions for Better Campaign Performance!

I recently read a case study over at Ad Hustler in which he showed the results of a campaign in which he used the Call Extensions for local lead gen. The top comment in that post was from someone who says he never even thought of using extensions until he read that post. This is something I see … [Read more...]

A Gift From Google Engage for Agencies (and another Google mistake)

Google Engage for Agencies Gift

Today I received an unexpected gift. The FedEx guy came to my door and informed me that he has been trying to deliver this package to me for 2 days. I wasn't expecting a package and was surprised to see that it had come from Google. Inside, I found some interesting things. Over the past couple … [Read more...]

New AdWords Ad Extensions – Mailing List Signup

AdWords Extension Variety

I was doing a search on Google today and saw that the top ad had a mailing list signup directly within the ad, pre-populated with the email address associated with the Google account I was logged into. This is something I hadn't seen before, and I'm curious about how this will affect engagement. … [Read more...]

Still Using Google AdWords External Keyword Tool?

Most SEOs and internet marketers will tell you that they rely heavily on the Google AdWords External Keyword Tool for keyword research. It's commonly used for choosing domain names, page titles, in-content keywords, domain selling and so on. However, what most people don't realize is that the … [Read more...]

Using Multiple Domains to Dominate AdWords

Multiple Ads for Same Company

This is going to be a quick post. This practice is definitely not allowed by Google but here's evidence that people still get away with it: Make websites on multiple domains (the sites could be near-identical), make separate AdWords accounts for each domain, put up ads for each domain bidding on the … [Read more...]

Different Colors for Sponsored Search Results

Sponsored Section - Peach

It looks like Google is testing out different colors for sponsored search results. I noticed this today - the sponsored section on the first SERP is a pinkish-peach color in the background, which is how it always has been. But the same section on the 2nd SERP is a blueish color. Looks like Google is … [Read more...]

Sitelinks in Google AdWords Ads

AdWords Sitelinks

A few days ago I noticed something new. I'm not sure how long this has been going on but it was the first time I noticed it, and I'm looking at this stuff every day so it must be fairly new. AdWords ads showing in the SERPs can now apparently have sitelinks in them. As you can see in the … [Read more...]

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