AdWords Enhanced Campaigns – The Effects of This New Change

AdWords Enhanced campaigns are here to stay, replacing the Legacy campaigns for all advertisers before the end of this month. Someone recently asked me for my opinion on Enhanced campaigns and their affects on mobile ad spend for advertisers. I thought that would be a good topic for a blog post. … [Read more...]

AdWords Loophole Using Google Plus Local (Google Places) Destination URL

The other day I was doing some competitive research and I spotted an interesting thing - 2 ads with identical Display URLs on the same SERP. How could that be? This is actually kind of clever. Because AdWords lets us put anything we want in the Display URL, as long as the root domain matches the … [Read more...]

How Dex Does AdWords PPC Campaigns for Plumbers

AdWords Plumbing Ads

So, today I happened to search for a "pump" phrase and saw something surprising in the paid results: These ads look oddly similar, don't they? In fact, they're almost identical. They're clearly all coming from the same advertiser. A look at the sidebar ads shows an even more alarming … [Read more...]

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