The other day I was doing some competitive research and I spotted an interesting thing - 2 ads with identical Display URLs on the same SERP. How could that be? This is actually kind of clever. Because AdWords lets us put anything we want in the Display URL, as long as the root domain matches the … [Read more...]
December 4, 2012 By 7 Comments
AdWords Loophole Using Google Plus Local (Google Places) Destination URL
August 2, 2012 By Leave a Comment
How Dex Does AdWords PPC Campaigns for Plumbers
So, today I happened to search for a "pump" phrase and saw something surprising in the paid results: These ads look oddly similar, don't they? In fact, they're almost identical. They're clearly all coming from the same advertiser. A look at the sidebar ads shows an even more alarming … [Read more...]
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